From now on our tonearms are known not only by their high quality sound, but also acknowledged for their distinctive design. Reed 3P tonearm convinced the international expert jury of the “red dot award: product design 2012” and received the globally sought-after red dot for its fine design language in the “Entertainment technology and cameras” category. After an evaluation process lasting several days, it received one of the coveted awards, assigned by a 30-member expert jury. More than 1,800 creative heads and manufacturers from 58 countries had submitted 4,515 designs altogether to the renowned product competition. With its high design quality, Reed 3P tonearm could inspire the experts.
Reed 3P tonearm is a modern classic example of comeback of vinyl trend. Usage of traditional materials - wood, stainless steel and aluminum - and joining them into one piece of precisely crafted product creates unique visual experience. Its innovative technical design enables changing major tonearm parameters - VTA (Vertical Tracking Angle), cartridge azimuth and antiskating - on-the-fly, i.e. while playing a record. An exciting thing about the azimuth adjuster is that during the adjustment process the cartridge "swings" around the needle tip, hence keeping all other tonearm parameters intact. Reed 3P tonearm also features unique bearing setup, which allows listener to enjoy the slightest music tones.
The red dot design award
The red dot design award, whose origins reach back to the 1950s, is carried out in three disciplines: the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept”. The award – the red dot – has established itself internationally as one of the most appreciated quality seals for outstanding designs.
Professor Dr. Peter Zec, initiator and CEO of the red dot design award, points to the high quality level of the competition: “The most distinguished products of the respective branch of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury. The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions. At this high level, the winners are able to increase their potential for success on the market considerably by purposefully using our design prize.”
The award-winning products in the red dot design museum
With more than 1,500 products on an area of more than 4,000 square meters, the red dot design museum accommodates the world’s largest permanent exhibition of temporary design. From 3 to 29 July 2012, it again invites to look at the traditional special exhibition of the award-winning products. In “Design on stage – winners red dot award: product design 2012” design, enthusiasts can admire the latest trends at close range. Thus, the visitors experience the prizewinning design of products, including our Reed 3P tonearm, live in the breath-taking atmosphere of the one-time boiler house of the Zeche Zollverein, a former coalmine.